Automate Google Tag Manager setup for your Shopify store

Understand your full customer journey with powerful analytics using Google Tag Manager App for Shopify. No technical knowledge required. Set up all your eCommerce analytics in less than 5 minutes


Analytics for Shopify stores

Easily install any tags​

Full Shopify Data Layer and server side tagging, from your Google Analytics to Instagram & Pinterest – we got you covered!

Ensure full conversion tracking

Increase your advertising ROI with accurate conversion tracking for all of your eCommerce marketing campaigns.

We’re here to support you

Friendly support to get you up and running quickly and supporting you every step of the way.

On a mission

About Us

Our mission at Google Tag Manager app is to make it easy to track analytics for DTC brands and Shopify stores.

Easily install any tags​

Back in 2017 Shopify had limited features that we deemed to be essential for an online store. Many of our clients had Shopify stores and couldn’t track all of the platforms that they wanted as there was no support for Google Tag Manager. In early 2017 our team decided to help Shopify store owners and build the first Google Tag Manager app with a complete Data Layer for Shopify to plug this gap. The app has grown significantly since that day and we constantly improve the support for a growing number of platforms based on customer feedback and requirements.

Team and Impact

Since the initial launch of our Shopify application in 2017, we have empowered over a thousand brands with eCommerce data analytics to help them grow their business.

While our remote team operates from Canada, the US, and the UK, our users are from across the world, covering 113 countries.

Ecommerce Analytics

Core Features

Support for all Tag Types

Take advantage of any tags and easily deploy tracking on your store. Includes full Data Layer support.

More Accurate Marketing Data

Get more accurate marketing data to help you make you turn advertising dollars into profits.

Expert Support​

Expert support team to help you easily set up your tracking and monitor all your tags. Just ask!

From Beginner to Expert

Easy to set up for new Shopify store owners, with advanced features for agencies and experts.

Watch the demo

Get started in just 5 minutes

Grow your Shopify store


All you need to track your eCommerce conversions

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Our Stats

Supported Tags
0 +
~ 0
Minutes to Install

Compare our plans


All packages include a FREE 14 day trial and support.


$ 0
  / Monthly
  • Google Ads
  • Google Universal Analytics
  • Google Analytics 4 (GA4)
  • Facebook
  • Google Tag Manager Data Layer
  • Server-Side Analytics Tracking
  • Helpdesk Support
  • 20+ Pre-built marketing tags


$ 20
00   / Monthly
  • Everything in basic and...
  • Criteo
  • Hotjar
  • Microsoft Ads
  • Pinterest
  • Twitter
  • Consent Management for GDPR
  • Advanced Error Monitoring
  • Tag diagnostics
  • Priority helpdesk support
  • 30+ Pre-built marketing tags

What our customers say



Helpie FAQ

  • Can I change plans after I subscribe?
    Absolutely! You can switch between the plans at any time in your control panel within the app.
  • What payment methods do you accept?
    Visa, MasterCard, and American Express. For annual plans we also accept Paypal and wire transfers.
  • Do you restrict features with a free trial?
    Not at all! You will be able to try all of the features to make sure the Google Tag Manager App is the best choice for your eCommerce business.
  • Do you have a setup cost?
    Absolutely not. All plans are month to month with no contracts, no setup fees, and no hidden gimmicks. Cancel anytime.
  • Do you offer yearly plans?
    If you pay for a year upfront (optional) you are eligible for a 10% discount. Contact us for more information
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    Our Commitment

    We are committed to continue helping Shopify store owners large and small in their analytics, tracking and conversion optimization efforts. We are always innovating and adding new features for our customers to make their Tag Management easier to implement and provide the most accurate data available.