Get the Scoop: 5 Must-Know FAQs Before Migrating to GA4

Are you a Shopify user? If so, it’s time to pay attention because GTManager has an important update for you. In this blog post, we’ll cover the 5 essential FAQs that every Shopify user should know before diving into GA4. Get ready to level up your analytics game and unlock the incredible benefits this new service brings.

FAQ 1: Why should I migrate to GA4?

If you’re looking for a more comprehensive and insightful approach to analytics, GA4 is the answer. This update allows you to better understand your customer’s journey and behavior on your website or app. GA4’s machine learning capabilities provide you with accurate and actionable data, empowering you to make informed business decisions. Watch this informative video on the benefits of migrating to GA4.

FAQ 2: What are the differences between Universal GA and GA4?

GA4 is not just an update; it’s a major overhaul of Universal Analytics (UA). Let’s explore some key differences:

  1. Focus on events rather than pageviews: GA4 shifts the focus from traditional pageviews to tracking specific user interactions and events, enabling you to understand user engagement better.
  2. Cross-device and cross-platform tracking: Unlike UA, GA4 offers improved search across multiple devices and platforms, giving you a holistic view of your customers’ interactions.
  3. Improved data visualization and analysis: GA4 introduces enhanced data visualization tools and analysis capabilities, making it easier to extract valuable insights from your data.
  4. More advanced machine learning capabilities: GA4 leverages machine learning algorithms to provide you with more innovative and actionable data, helping you optimize your business strategies. Check out this image comparing GA4 and Universal GA.

Migrating to GA4

FAQ 3: Do I need to update my tracking code if I already have UA implemented?

Yes, to migrate to GA4, you’ll need to update your tracking code. However, the migration process is relatively straightforward and can be completed with minimal disruption to your website or app. Watch this step-by-step tutorial video on how to update your tracking code to GA4.

FAQ 4: Will all of my historical data transfer over to GA4?

Unfortunately, historical data won’t be automatically transferred to GA4. However, you can create a data stream to track your website or app’s historical data in parallel. This approach allows you to analyze trends and compare data between GA4 and UA, giving you a comprehensive view of your analytics. Learn more about tracking historical data in GA4 by watching this informative video.

Google Analytics (GA4) Ecommerce Tracking For Shopify

FAQ 5: What is the migration process like?

The migration process involves creating a new GA4 property and setting up a new tracking code. Once that’s done, you can set up event tracking, integrate with other platforms, and start analyzing data with GA4. However, it’s always best to consult an expert before migrating to GA4 to ensure a smooth transition. Reach out to our team of experts at GTManager to guide you through the migration process. 


Get your GA4 migration on the fast track with GTManager appInstall now for a clever solution that simplifies the entire process.



Start your journey to becoming an e-commerce rock star with GA4 today! 🎸

Pete, Head of Success

GTManager Marketing Team