There are a lot of strategies and tools that can help you grow your Shopify store sales faster. Last time we talked about different Ecommerce strategies to help you grow your sales.
This time we compiled a list of 27 apps for Shopify stores that will help you increase conversion rates, get more traffic, and improve customer experience.
The following list of apps is not exhaustive, but it should give you a good idea of the kind of tools necessary to make your Shopify store successful.
1. Google Ads
Image source: Google Ads
If you haven’t started running your advertising campaigns on Google search results, you’re most likely missing on a big chunk of sales. On Google Ads, you can run advertising with search campaigns, shopping campaigns, ads with display, video, inside apps, local, and discovery campaigns. This works for attracting new clients, running remarketing campaigns, and creating lookalike audiences. For starters, Google also gives $500 in ads credit. Learn more on Google Ads website.
Tip: Enable dynamic display remarketing and tag all your conversion events
Read how to find Conversion ID and Conversion Label in Google Ads
Image source: Wordstream
Just like Google Ads, Facebook also has its advertising product where you can target people based on their interests and behaviors across the Meta platforms such as Facebook, Instagram, and Messenger. Unlike Google Ads where people are actively searching for a product to buy, Facebook Ads is a great channel for building brand awareness with video and product catalogs. To get started and learn more, go to Facebook Business Solutions.
Tip: Apply advanced pixel to match all your standard and custom events on the Shopify store
Image source: Criteo
Criteo is a display network for eCommerce advertisers, which displays interactive banner ads based on the online browsing behavior of each user across the web. It can be especially effective for remarketing campaigns targeted to people who previously visited your website but have not converted. Learn more about advertising on Criteo network.
4. Amazon Advertising
Image source: Amazon
Especially if you’re selling your products on Amazon, you should seriously consider amplifying your product presence on the marketplace with some advertising directly on the platform. It works in a similar way to pay-per-click ads on Google where you only pay when shoppers click on your ads while they are searching and browsing for products to buy. Learn more about Amazon Advertising.
Other advertising channels to consider are Pinterest, Twitter, and Microsoft Advertising solutions.
5. Commission Junction
Image source: GrowTraffic
Commission Junction, or CJ, is an affiliate marketing marketplace connecting advertisers and affiliates. As an advertisers (or seller) you pay affiliates based on your terms per lead or per completed sale. Affiliate marketing is often seen as a more efficient alternative to advertising because you only pay once you got that lead or sale in place. However, one thing to consider in your evaluation is the flat fees, onboarding, and/or subscription that may come in place from the portals you may choose to work with. Go to CJ website to learn more.
Another alternative for an affiliate marketing portal to consider is AvantLink.
Image source: Consent Manager
Consent Manbagement platforms have a legal basis to store user consent data and pass them onto 3rd party tools prior to lawful data processing. It manages how visitors’ personal information is handled and processed, where the collection often times happens through cookies. When you visit a website, a Cookie Banner often pops up asking you to accept or deny data collection request from the website owner. Learn more about Consent Manager.
Some of the other consent management platforms include Commanders Act, Cookie Information, A/S, Cookiebot (Cybot), Crownpeak, Didomi, Iubenda, LiveRamp, OneTrust, Osano, Sourcepoint, and Usercentrics.
Image source: Klaviyo
Klaviyo is an ecommerce marketing automation platform for email marketing and SMS that syncs all your customer information and serves as a CRM for your business to help you understand your customers and provide more personalised interactions to every shopper. Klaviyo stands out in Ecommerce industry thanks to their pre-built automation templates and intuitive workflow creator. Learn more about Klaviyo.
8. Google Analytics
Image source: Hubspot
Google Analytics has two main versions, Universal and the new GA4. Google Analytics tracks and reports website traffic, where visits are coming from, how they interact on your website, and helps you dive deeper into the sources of your revenue. Google will discontinue Universal Analytics already in 2023, and to be fully prepared for the change, check our previous post.
Image source: BrillMark
With Hotjar recordings and heatmaps, you can easily see how users behave on your website. This level of analytics can help you with website redesign and conversion rate optimisation initiatives.Not just that, you can also collect survey responses and ask users to rate their experience using Hotjar plugin on your store. You can learn more on Hotjar website.
10. Google Optimize
Image source: LovesData
Google Optimize is another free tool from Google that offers A/B testing, website testing, and estore personalization tools to help increase conversion rates and user engagement on your website. While this is considered a more advanced tool, Google Optimize experiments are easy to set up and run, and they can make significant impact on your website conversion rate performance. You can learn more and sign up for a free account on Google Optimize website.
11. Google Tag Manager
Image source: Google Tag Manager
Last but not least, in order to track the traffic and performance of each of the above channels, having a tag manager implemented on your Shopify is an essential part of your digital marketing and sales strategy. Google Tag Manager by Google provides that capability; however it does require technical knowledge in order to add all the tags for the appropriate events and milestones of your sales funnel.
In order to simplify the process, consider using Google Tag Manager App for Shopify. This way you can set up all your store conversion tags in under 5 minutes with 3 simple steps without any technical knowledge.